Coffee has always been a part of our lives, but we never imagined it would become our passion and business. My name is Monique, and alongside my husband, Dexter, we are the founders of Canovi Coffee. Our journey into coffee roasting started in a way we never expected, and we’re excited to share our story with you.
For as long as I can remember, I’ve loved coffee. The ritual, the aroma, the comfort—it’s always been something special. Dexter, on the other hand, didn’t even drink coffee until about ten years ago. But once he did, his curiosity took over. He became fascinated with the roasting process, wondering how green coffee beans transformed into the rich, complex flavors we enjoy in every cup.
Like many home roasters, he started small. His first experiment? An air pop popcorn popper. Watching the beans roast, hearing the first crack, and experiencing the process firsthand was all it took—he was hooked. Soon, he upgraded to a countertop drum roaster, refining his technique and sharing fresh-roasted coffee with close friends and family. What started as a hobby quickly grew into something more. We realized we didn’t just want to roast for ourselves; we wanted to share this experience and quality coffee with others.
In 2017, we took the leap and invested in our first fluid bed roaster. This method, using hot air to roast the beans rather than a traditional drum, allows for a cleaner, brighter flavor profile, bringing out the unique characteristics of each origin. From that moment, we never looked back. The dream of Canovi Coffee was born.
Our name carries deep meaning for us. Canovi Coffee is named in honor of my great-grandfather Canovi, a man whose legacy we wanted to preserve in a new way. He didn’t have a living son to carry on his name, but through our coffee, we hope to keep his memory alive—rooted in tradition, craftsmanship, and the pursuit of quality.
As we embark on this journey, we invite you to be a part of it. Whether you’re a seasoned coffee enthusiast or just beginning to explore fresh-roasted coffee, we’re here to share, learn, and grow together. Thank you for supporting us—we can’t wait to bring you along for the ride!
Stay tuned for more blog posts where we’ll dive deeper into our roasting process, coffee origins, brewing tips, and more. Cheers to great coffee and even better conversations!